value opinions. Opinions from experts, opinions from
the people we’re trying to ‘start conversations’
with, opinions from lovers and haters of our client, opinions from
our strategic partners and more interestingly, opinions from people
who have no experience in the specific category but are intelligent
enough to be able to offer ‘food for thought’.
(Vicars are a personal favourite but that
could be because we’re trying to secure a seat ‘upstairs’
in our later life!)
We believe that often, the biggest insight is there isn’t
one, well certainly not one worth spending millions of dollars on
anyway! So on top of ‘normal’ research, we talk with
Comedians, Forensic Profiling Specialists and/or Magazines (all
partners of ours) to help understand what’s really going on
in people heads.
research IS valuable but it is a GUIDE not a blueprint and far too
many organisations take the findings as gospel, much to their cost!
(This method also allows us to develop ideas in a collapsed timeframe
so we can deliver initial concepts quicker than most companies take
to make a cup-of-tea!)
Here To Find Out What We Do Next