many companies in advertising detail their rates and we’re
not really different. Saying that, the way we charge is quite interesting.
Basically we offer to tell you all the things you’re doing
wrong for free. Yes, FREE!!! Nothing!
Yes, call us in and we’ll detail what we think is actually
disconnecting you from the public … from your products and
distribution through to your customer service and advertising ...
and if it can be bettered, we’ll tell you about it.
Of course, if you want this 'improvement-information' then you're
going to have to pay for it. Sorry, but we have mouths to feed and
can’t do everything for free!
The good news is our costs are not ridiculous and we understand
the value of ‘time’. OK, we’re not cheap, but
by the same token we’re not into charging for things that
don’t add value. Oh, and we’re certainly not into charging
for every phonecall, photocopy or letter we write on your behalf
either. We can’t see the benefit of having a cost structure
like an accountancy firm when they are the industry most people
ridicule for excessive fees.
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