Basically we were fed up of companies treating the public as if
they had come from outer space with 2 heads or something. They seemed
to forget they were the same people they met every minute of every
The question we asked was how come, in these days of information
and communication superpowers, fewer iconic brands have been built
than 20, 30, 40 years ago? OK, the public have got more cynical
about life but come on … for the amount of money being spent,
there should be tens of thousands of them rather than maybe 200!
Our belief? Too many companies believe their own shit and have become
nothing more than megalomaniacs with brands. There’s no flair,
panache, vibrancy … the bottom line is the bottom line and
while we all have to make money, we ask, when is enough, enough!?
Here To Read More Hippy Rubbish
Here To Learn The Irony Of The Rat Race